Monday, 16 February 2015

Does My Business Need a Mobile App?

Anonymous 06:31
In the not-so-distant past, business owners were asking themselves a similar question, but about
websites. Now having a website is a given, expected by all consumers, and any business owner would be crazy to forego having a website.

Currently, we’re approaching another tipping point where mobile applications are establishing themselves as dominant over mobile websites, and perhaps even over full websites.

If you’ve been contemplating whether to spring for an app or settle for a mobile version of your full site, here are a few things to consider.

Aren’t Mobile Sites a More Cost-Effective Solution?


If you already have a website, converting it to a mobile-friendly site may be a cost-efficient option for your business. That being said, a mobile site is nothing more than a streamlined version of your current site.

An app, however, can have additional functions that your mobile site cannot, and it can even take advantage of features in your user’s phone, like GPS location, the camera, etc. If your business can benefit from integrating with the phone’s existing features, then clearly a mobile site alone won’t cut it. Moreover, apps can function offline, so if you want your users to have access even when they don’t have an internet connection, then again, an app is right for you.

Finally, apps have a more significant hold on people than mobile sites. Studies show that people spend upwards of 80% of their time in apps, and less than 20% on mobile sites. And the amount of time people spend daily on their phone’s browser just keeps decreasing–steadily.


How Will an App Benefit My Business?


The ability to integrate with a phone’s features is just one of the many benefits of having an app.
An app can:

  • Act as an outlet for your business’s events, promos, or other news
  • Reduce your costs by automating certain processes
  • Drive traffic to your main site or brick & mortar store
  • Differentiate you from your competition
  • Drive revenue by making your product/service more readily-accessible (And create even more revenue if you monetize it with in-app advertising)
  • Encourage deeper engagement & foster brand loyalty
  • But most importantly, an app gives your business presence. Permanently

Once someone downloads your app, your brand has staked its claim to a prime piece of real estate. Whether someone uses your app frequently or not, your business is always just a swipe or click away. Plus your app icon (typically your logo) will be visible on their homescreen multiple times a day, ensuring that your business is always on their mind, consciously or subconsciously.

How Do I Design My App?


If you think your business can capitalize on one or more of these benefits, then it’s time to start designing your app! As you go through each stage of development, keep these questions in mind:

  • What do we as a business want to achieve on our end? What functions will this app have?

  • How will these functions benefit my clients? What will you be offering your clients that enhances their experience and makes their lives more convenient?

  • Is there a person in my organization that knows how to build an app? If so, do they know how to build the kind of app you need? If you aren’t sure, this is where a consultant could come in handy. Jason, our business development manager, coaches people on questions like this often, and he can help you determine what’s best for your business.

  • Who should I commission to design and build my app? To ensure that your app functions correctly and doesn’t get stuck in development limbo, it’s important to choose your developer carefully. Shop around, not just for the most cost-effective solution, but for a company you feel comfortable developing a relationship with. Business owners should take part in designing their apps, so you need a developer that will value your feedback. You also want someone that will stay with you long-term. Needless to say, designing, building, testing, launching, & updating an app is an ongoing process. 

At SPAN Technology, we specialize in mobile app development across all platforms. Whether you’d like a mobile site, an app, or both, we can build you a cost-effective and slick solution that both you and your clients will benefit from.

For a free consultation, or an informal chat, contact our business development manager Jason at 704.954.8420, or email him at jason@spantechnologyllc.com.

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